About 50,000 images of the "Israeli travel bug" were tagged in less than 5 days in a hide and seek game on facebook

"Lametayel', the biggest travel web site in Israel in cooperation with PELEPE, a viral marketing agency, and SPREADAPP has launched an innovative viral "hide and seek" game based on the facebook platform.

The “Travel Bug”, that has recently joined FB, represents the feeling of freedom that hides in every travel picture. The bug is not an actual person but rather a representation of all that is great and fun about traveling. Once befriended, the Travel Bug allows you to tag him on your and your friends' travel pictures. There is no need to tag an actual figure, rather tag the bug anywhere he may be hiding in the picture's background. Your goal is to tag as many pictures, with the “Travel Bug”. Moreover every picture your friends and their friends tag with the Bug grants you extra points. The more pictures tagged, the better your chances are of winning the game’s first prize: A plane ticket to Italy and $500 in cash.

Spreading of the application was done by email invitations sent to the site’s VIP mailing list. With no media bought, using solely word of mouth and viral marketing, the travel bug has been tagged in about 50,000 pictures within 5 days of launch and is probably the most tagged profile in the Israeli facebook network. The game is scheduled to run until the end of November and estimated to reach 300,000 tagged pictures of the travel bug.

Could it be the most tagged profile on facebook? That's the goal

Link to the application:

http://apps.facebook.com/lametayel/

Link to the travel bug profile:

http://www.facebook.com/profile.php?id=100000254421101&ref=ts

angels at tel aviv

Even if you think you have a guardian angel
You don't know when he might miss

That's the way to do it

A true viral marketing campaign doesn't need media buying
If the idea is unordinary and the production is worthy, it will spread out.
You should watch the brilliant campaign Marc Ecko did with his team.
Over 115 million views, all the TV networks reported about it, and not a dime in media buying.
Absolutely amazing and a great example of what we believe in and the way we operate

Enjoy

You can find out more on http://www.stillfree.com

Three minutes about viral marketing

A word about viral distribution

Nowadays with the proliferation of social and video networks available to all users, spreading a movie clip is relatively simple. However, having the ability to raise it above the massive jungle of movie clips out there (hundreds of thousands of new ones every month) can be challenging. The clip can of course be uploaded to various sites without an investment, but without getting a head start with tens of thousands of users it could take many weeks. Experience shows that accelerating the beginning of the process significantly shortens the initial distribution procedure (reaching an initial critical mass among quality users).

There are a number of channels for distributing messages and clips to various age groups. These include forums, blogs, social network groups, email lists, and influencers of public opinion – all of which are viral promotion channels that also serve as monitoring tools for evaluating the procedure and messages conveyed.

An alternative viral campaign is unlike any other regular media campaign, but rather resembles a strategic campaign, complete with a team of tactical communication consultants. The team in charge of the message distribution must be on guard at all times and respond in real-time to the various spreading of the message, ensuring that the desired values and messages are conveyed at all times. This monitoring and control requires daily ongoing activity in the content realms of internet users in a sophisticated manner, without generating a feeling of official promotional intervention.

About Pelepe

Pelepe is a unique marketing boutique offering a wide variety of alternative marketing initiatives based on word of mouth communication. Pelepe develops and manages tailor-made marketing campaigns in both the virtual and the real world, through the use of the web, public relations, the art of video, and unique guerilla activities, all without employing conventional media.