are you ready for the dragon?

how it should be done...........

That's the way to do it

A true viral marketing campaign doesn't need media buying
If the idea is unordinary and the production is worthy, it will spread out.
You should watch the brilliant campaign Marc Ecko did with his team.
Over 115 million views, all the TV networks reported about it, and not a dime in media buying.
Absolutely amazing and a great example of what we believe in and the way we operate

Enjoy

You can find out more on http://www.stillfree.com

A word about viral distribution

Nowadays with the proliferation of social and video networks available to all users, spreading a movie clip is relatively simple. However, having the ability to raise it above the massive jungle of movie clips out there (hundreds of thousands of new ones every month) can be challenging. The clip can of course be uploaded to various sites without an investment, but without getting a head start with tens of thousands of users it could take many weeks. Experience shows that accelerating the beginning of the process significantly shortens the initial distribution procedure (reaching an initial critical mass among quality users).

There are a number of channels for distributing messages and clips to various age groups. These include forums, blogs, social network groups, email lists, and influencers of public opinion – all of which are viral promotion channels that also serve as monitoring tools for evaluating the procedure and messages conveyed.

An alternative viral campaign is unlike any other regular media campaign, but rather resembles a strategic campaign, complete with a team of tactical communication consultants. The team in charge of the message distribution must be on guard at all times and respond in real-time to the various spreading of the message, ensuring that the desired values and messages are conveyed at all times. This monitoring and control requires daily ongoing activity in the content realms of internet users in a sophisticated manner, without generating a feeling of official promotional intervention.

About Pelepe

Pelepe is a unique marketing boutique offering a wide variety of alternative marketing initiatives based on word of mouth communication. Pelepe develops and manages tailor-made marketing campaigns in both the virtual and the real world, through the use of the web, public relations, the art of video, and unique guerilla activities, all without employing conventional media.