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About 50,000 images of the "Israeli travel bug" were tagged in less than 5 days in a hide and seek game on facebook

"Lametayel', the biggest travel web site in Israel in cooperation with PELEPE, a viral marketing agency, and SPREADAPP has launched an innovative viral "hide and seek" game based on the facebook platform.

The “Travel Bug”, that has recently joined FB, represents the feeling of freedom that hides in every travel picture. The bug is not an actual person but rather a representation of all that is great and fun about traveling. Once befriended, the Travel Bug allows you to tag him on your and your friends' travel pictures. There is no need to tag an actual figure, rather tag the bug anywhere he may be hiding in the picture's background. Your goal is to tag as many pictures, with the “Travel Bug”. Moreover every picture your friends and their friends tag with the Bug grants you extra points. The more pictures tagged, the better your chances are of winning the game’s first prize: A plane ticket to Italy and $500 in cash.

Spreading of the application was done by email invitations sent to the site’s VIP mailing list. With no media bought, using solely word of mouth and viral marketing, the travel bug has been tagged in about 50,000 pictures within 5 days of launch and is probably the most tagged profile in the Israeli facebook network. The game is scheduled to run until the end of November and estimated to reach 300,000 tagged pictures of the travel bug.

Could it be the most tagged profile on facebook? That's the goal

Link to the application:

http://apps.facebook.com/lametayel/

Link to the travel bug profile:

http://www.facebook.com/profile.php?id=100000254421101&ref=ts